A series of type based observations

Second in the series, following on from the Idea Alphabet. A self initiated project featuring a series of typographic observations, based on each of the letters of the English alphabet.

Each letterform is derived from an existing typeface and is subsequently crafted, using it’s inherent negative space, to visually represent an Animal (Amphibian, Bird, Fish, Insect, Mammal or Reptile), in which the letter itself begins.

The purpose of this book is to encourage alternative ways of interpreting shapes and spaces, as well as identifying opportunities that may not be apparent at first glance.

Cover type is foiled in white onto 350gsm smoke grey colorplan, with inside pages being printed onto white uncoated 120gsm olin rough stock.

More images from the project can be found here.